Sally Jenkins Takes the Helm at dbt Labs as Chief Marketing Officer

Introducing Sally Jenkins: A Data Dynamo at dbt Labs

Hold onto your hats and sharpen those pencils, because dbt Labs has just made a power move! Sally Jenkins has been appointed as the new Chief Marketing Officer, officially stepping into her role on September 18, 2024. With over 25 years under her belt in data, open source, and enterprise software, she's not just any new arrival; she's a seasoned pro who knows how to navigate the choppy waters of tech. Having previously held the reins at companies like Elastic and Informatica, Jenkins comes ready to drive dbt Labs’ brand and demand strategies right into the stratosphere.

Charting New Territories and Consumer Experiences

In her new position, Jenkins will take on some hefty responsibilities. Think leading brand and demand strategies, formulating a long-term go-to-market strategy, and ensuring that customer experiences are as delightful as finding a $20 bill in your winter coat pocket. Her focus on delivering a positive customer experience will support dbt Labs in achieving its audacious growth targets. It’s all about making sure customers have the best ride possible in the fabulous world of data.

Why Now? The Perfect Timing

Why is this appointment so significant? Well, the timing couldn’t be better as Jenkins joins dbt Labs ahead of their annual user conference, Coalesce, scheduled for October 7-10 in Las Vegas. And who wouldn’t want to set the stage at a conference fabulously named after coalescing ideas and innovation? This strategic timing allows Jenkins to hit the ground running, seize the momentum, and roll out her vision for dbt Labs right when the spotlight is brightest. No pressure, right?

The Landscape of AI and Data Quality

The stakes are high, especially given how critically important trustworthy data is for the success of AI applications. Jenkins’ expertise will be pivotal in solidifying dbt Labs’ position as a leader in the enterprise data market during this exciting landscape full of opportunities. The importance of high-quality data is not just some marketing jargon; it’s the lifeblood of successful AI strategies! And let’s face it, nobody wants to build AI on an unstable foundation.

With over 4,600 global dbt Cloud customers and a whopping 100,000 dbt Community members, the company is not just sitting still; they’re growing like dandelions in spring! Jenkins’ vast experience and previous achievements, including a fabulous revenue surge at Elastic, put her in an enviable position to help dbt Labs capitalize on its growth and expand its influence.

A Bright Future Ahead

Sally’s appointment is just the cherry on top of a revamped leadership team, which recently welcomed Austin Stefani as CRO, Mark Porter as CTO, and Brandon Sweeney as President/COO. Together, they’re poised to steer dbt Labs toward even greater success. So, whether it’s transforming strategies or increasing revenue by 300% (just as Jenkins did before), one thing is certain: the future looks bright for dbt Labs.

In a world where organization and data analytics reign supreme, it’s exciting to think of how Jenkins will contribute to dbt Labs’ continued mission to empower analysts. After all, with tools employed by 40,000 companies weekly, this is one operation that’s ready to make waves in analytics engineering. The journey is just beginning but rest assured, it’s going to be one heck of a ride!