Market Research: Neurodiverse people account for 15% of your target customers

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Neurodiversity is an important aspect of workplace diversity that is often overlooked. In fact, approximately 15% of the global population is neurodivergent, meaning they have a different neurological makeup than the majority of the population.

By creating a more inclusive workplace that embraces neurodiversity, companies can benefit from a more diverse range of perspectives and ideas. This can ultimately lead to better problem-solving, innovation, and overall business success.

For example, software company SAP has seen tremendous success with their Autism at Work program, which aims to hire and support people on the autism spectrum. By doing this, they have been able to tap into a pool of talent that was previously untapped, and have benefited from the unique perspectives and ideas these employees bring to the table.

So, if you're a business owner or manager, it's time to start thinking about how you can create a more inclusive workplace that embraces neurodiversity. By doing this, you'll not only be doing the right thing, but you'll also be driving better business results in the long run. business innovation success software diversity people Neurodiversity
I provide expert consulting services in market research, program management, cybersecurity, data center management, Generative AI, and backup and recovery systems.

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