Operating or Non-Operating Revenue: Develop a stable source of revenue to fund your buildout or growth operations.

To hashtag

To scale a business and product requires a stable source of revenue, operating or non-operating revenue will suffice.

A steady flow of operating hashtagrevenue
proves that your business has achieved a product-market fit and may be ready to scale.


Operating revenue, more product vs. non-product, ensures you will attract investors to fund your company’s growth scale—a common technique for hashtagtransformational scale over a chasm or inside the tornado of scale.

Venture capitalists must understand your vision and how you execute as simple statements. The more complex, the less likely they’ll ask their most important question. The #1 thing that venture capitalists desire when they consider growth investment hashtagopportunities is—how predictable is your operating product revenue engine.

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